Visual communication is another form of communication which allows an individual to express his thoughts with images. In this case an advertisement helps promote a beverage using a certain image. Images are a good form of communication because they can attract or appeal to individuals. Using images can sometimes work more affectively on getting a point across where words just don't.
For alot of people images help them make a decision on whether or not they should purchase an item. In this advertisement the meaning is not all in the beverage but it also is hidden within the story of the advertisement. This ad. does a great job in communicating in several ways not just visually. When promoting an item it is important to know who will be viewing the ad. In this case people who understand visual communication can get the "big picture" of what the ad. is trying to evoke. Those who are good at putting story lines together can create a story of their own to what is taking place in this ad. as well.
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