There are many different strategies used in this add to strike the attention of the viewer. This advertisement is promoting Bacardi Limon which is a citrus rum. By just looking at the bottle of rum, one might think the beverage is delicious by the bold yellow colors portrayed. This really helps a person imagine how good the lemon rum tastes, the ad really keys on getting the viewer to use his/her senses. The bright bold yellow letters and other objects really help emphasize the lemon flavoring used in Bacardi Limon. These bright colors really stand out amongst the dark atmosphere of the night club which helps attract attention to the lemon flavoring.
The dark mysterious night club theme with bright bold yellow lights featured in the ad. really adds to the atmosphere for dancing and socializing. This ad is selling their alcohol by giving people a mental image of what could happen if you consume this product. They use sex to sell in some ways by showing attractive people getting together while drinking Bacardi Limon. This helps give people a false sense of hope that alcohol can lead to a good time, and if you’re lucky, you might become the lime light.
This ad of Bacardi Limon would probably be found in a majority of sports magazines such as ESPN or Sports Illustrated. Another place where Bacardi Limon would be advertised would be in certain fashion magazines where the ad would try to appeal to upperclass folks. Having the individuals in this ad wear the most fashionable clothes would tell those studying the advertisement that Bacardi Limon is only consumed by the most up to date, upperclass individuals with money.
In the outside world this ad would be flashed all over college towns on billboards and downtown areas where the bars are located. This ad could also be found in other nice parts of large cities where the night clubs seem to be bouncing. Basically any area where a large portion of individuals come to drink is where this ad would be promoted. It is more of an expensive drink so the people that made the advertisement are focusing more on those with money that want to have a good time. I would also say that this ad singles out women more than men just because women consume more malt beverages and mixed drinks rather than beer. The ad proves this by making the woman the focal point, showing her glancing at a handsome man which tells the viewer that she has a shot with this guy.
The glass in the center of the page with the woman’s reflection looking back at the man holding the glass is probably the most interesting thing to me. The reason why this reflection is so crucial to the advertisement is that it lets the viewer’s mind wonder what the story is behind this mysterious woman. The large mirror in the background also helps the viewer see what is going on. In the mirror the woman is standing behind the man looking at him; but he can see her by watching her through the glass. The interesting thing about this is that she might not know she can be seen by him. On top of the page of the advertisement the slogan of Bacardi Limon; mischievous, mixable, magical gives us some understanding of what this image is trying to get across.
I believe this ad is trying to attract young adults by showing young adults drinking the product. The ad also shows a party atmosphere which is supposed to represent the life of a young adult. Attractive, well-dressed individuals are portrayed in this ad, so you could say this ad tries to attract a certain social group or class. In this ad gender does not matter as long as they are attractive; but one could say that it pinpoints males because of the woman that is being submissive in the reflection. Men might also think that drinking gives them a better shot at getting with a woman, so automatically they are targeted.
How this ad achieves logos is by the placement of their images. The glass in the center of the page draws your eyes to the center towards the reflection of the beautiful woman. This reflection makes you wonder what is going on and your eyes glance up the page towards the mirror where you can finally see what is going on. Bold yellow images also help your eyes find the way around the page. This ad works in sequences starting at the center of the page; then your eyes get drawn towards other areas of the page, which helps you understand the big picture.
This ad uses pathos by getting the viewer excited about consuming alcohol. In the night club scene the viewer gets a sense of confidence; which alcohol can give someone who normally does not socialize on occasion. When you look at this ad your attitude suddenly becomes positive; so this ad is very affective at getting one’s attention. Alcohol is portrayed as a confidence booster and may even give people a chance to become someone they always wanted to be.
I think this ad advocates alcohol as an essential tool a person needs while meeting new people in new places. Alcohol is the conscience that leads a person to places they’ve never been before. It gives a person a chance to become someone of respect, and the life of the party. This ad does a nice job in making the viewer think that everyone is drinking this product so they should try it.
The dark mysterious night club theme with bright bold yellow lights featured in the ad. really adds to the atmosphere for dancing and socializing. This ad is selling their alcohol by giving people a mental image of what could happen if you consume this product. They use sex to sell in some ways by showing attractive people getting together while drinking Bacardi Limon. This helps give people a false sense of hope that alcohol can lead to a good time, and if you’re lucky, you might become the lime light.
This ad of Bacardi Limon would probably be found in a majority of sports magazines such as ESPN or Sports Illustrated. Another place where Bacardi Limon would be advertised would be in certain fashion magazines where the ad would try to appeal to upperclass folks. Having the individuals in this ad wear the most fashionable clothes would tell those studying the advertisement that Bacardi Limon is only consumed by the most up to date, upperclass individuals with money.
In the outside world this ad would be flashed all over college towns on billboards and downtown areas where the bars are located. This ad could also be found in other nice parts of large cities where the night clubs seem to be bouncing. Basically any area where a large portion of individuals come to drink is where this ad would be promoted. It is more of an expensive drink so the people that made the advertisement are focusing more on those with money that want to have a good time. I would also say that this ad singles out women more than men just because women consume more malt beverages and mixed drinks rather than beer. The ad proves this by making the woman the focal point, showing her glancing at a handsome man which tells the viewer that she has a shot with this guy.
The glass in the center of the page with the woman’s reflection looking back at the man holding the glass is probably the most interesting thing to me. The reason why this reflection is so crucial to the advertisement is that it lets the viewer’s mind wonder what the story is behind this mysterious woman. The large mirror in the background also helps the viewer see what is going on. In the mirror the woman is standing behind the man looking at him; but he can see her by watching her through the glass. The interesting thing about this is that she might not know she can be seen by him. On top of the page of the advertisement the slogan of Bacardi Limon; mischievous, mixable, magical gives us some understanding of what this image is trying to get across.
I believe this ad is trying to attract young adults by showing young adults drinking the product. The ad also shows a party atmosphere which is supposed to represent the life of a young adult. Attractive, well-dressed individuals are portrayed in this ad, so you could say this ad tries to attract a certain social group or class. In this ad gender does not matter as long as they are attractive; but one could say that it pinpoints males because of the woman that is being submissive in the reflection. Men might also think that drinking gives them a better shot at getting with a woman, so automatically they are targeted.
How this ad achieves logos is by the placement of their images. The glass in the center of the page draws your eyes to the center towards the reflection of the beautiful woman. This reflection makes you wonder what is going on and your eyes glance up the page towards the mirror where you can finally see what is going on. Bold yellow images also help your eyes find the way around the page. This ad works in sequences starting at the center of the page; then your eyes get drawn towards other areas of the page, which helps you understand the big picture.
This ad uses pathos by getting the viewer excited about consuming alcohol. In the night club scene the viewer gets a sense of confidence; which alcohol can give someone who normally does not socialize on occasion. When you look at this ad your attitude suddenly becomes positive; so this ad is very affective at getting one’s attention. Alcohol is portrayed as a confidence booster and may even give people a chance to become someone they always wanted to be.
I think this ad advocates alcohol as an essential tool a person needs while meeting new people in new places. Alcohol is the conscience that leads a person to places they’ve never been before. It gives a person a chance to become someone of respect, and the life of the party. This ad does a nice job in making the viewer think that everyone is drinking this product so they should try it.
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