This blog's audience consists of those individuals who own or want to own a GM vehicle. This blog is a place where a person can get educated about the vehicle they own and other good tips on how to improve their vehicle. The GM fastline blog is a place where a person can get on and can participate by asking questions to other bloggers or to specialists. Being able to discuss your problems, add comments and ideas make this blog very appealing.
The overall purpose of this blog is to be welcoming to those viewers who want to talk GM products. This blog is also a place where individuals can get on and just be able to explore what it has to offer. I believe GM meant for their blog to be used as a guide for those who could become potential customers. This is a good way for GM to throw out new designs or ideas and be able to get direct feedback through comments.
There are many appealing factors to this blog. There is bright green in the background of the blog which draws you to the page; but it is not too flashy so the viewer doesn't get distracted. GM made this blog very approachable where people can post comments, watch videos, and other links where viewers can continue to search for what they are looking for.
This blog differs from personal blogs because it offers so much more. More information, links, and videos where personal blogs don't have connections to other links. I would also add that a blog like this has a purpose behind it, a purpose to reach out to customers. The GM blog is much more complex than the simple put together personal blogs one person throws together. GM has several individuals who help piece their blog together to help make it more professional.
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